Learning Objectives
Upon successful completion of this course, the student will be able to use appropriate terminology to describe and/or define areas of the pharmaceutical industry, the history and current role of pharmacy and the pharmaceutical industry; the progression of a new drug product from inception to market; the roles and responsibilities of healthcare providers and patients; and the development of regulatory agencies and policies concerning distribution, sales, safety, and efficacy of drug products.
Who Should Take This Course
Sales representatives, managers, and others who are interested in learning how the pharmaceutical industry has grown and evolved in the United States and how this industry is implementing strategies for adapting to the opportunities and challenges of today’s healthcare market.
Career Applications/Benefits
The pharmaceutical industry has been responsible for many of the medical breakthroughs that have occurred in the last 60 years. Since the discovery and mass production of penicillin that saved the lives of many thousands of people during World War II, pharmaceutical research has provided society with drugs to fight the major illnesses that have affected each generation, including cancer, AIDS, and heart disease. Today, the pharmaceutical industry is taking a reinvigorated approach toward providing quality healthcare products and services. New opportunities in disease management are leading to the development of new pharmaceutical products and services for a number of chronic diseases. This course will benefit those working in various positions throughout the pharmaceutical industry. Information provided in this course will help prepare individuals to navigate an ever-changing industry and promote the value of pharmaceuticals in an era of cost containment.
Chapter Content
Chapter One: Evolution of the Pharmaceutical Industry
- Historical Development of the Community Pharmacy and the Pharmaceutical Industry
- Classification of Pharmaceutical Products
- Regulation of Pharmaceutical Products
Chapter Two: Development and Distribution of Pharmaceutical Products
- Research and Development (R&D)
- Marketing and Sales
- Drug Distribution and Dispensing
Chapter Three: New Directions for the Pharmaceutical Industry
- Challenges Facing the Pharmaceutical Industry
- Benefits of the Pharmaceutical Industry
- Business Trends
- Influence of Disease Management
Chapter Four: The Evolving Role of the Healthcare Representative
- From Detail Man to Healthcare Consultant
- Skills for the 21st Century