Learning Objectives
Upon successful completion of this course, students will be able to discuss how to analyze the marketplace, develop objectives, and plan strategies; describe the basic elements of project management and common tools used in project planning and scheduling; discuss the basic principles that underlie financial decisions; discuss financial-related issues or concerns with customers; and write an effective business plan for their territory.
Who Should Take This Course
Sales representatives, managers, and others who are responsible for writing business plans and managing business-related projects, particularly projects that involve multiple tasks and team participation.
Career Applications/Benefits
This course provides individuals with the skills to succeed in today's competitive healthcare environment. Representatives learn to manage their territory as a business, including the planning and scheduling of business-related projects. Basic principles of accounting and common budgeting techniques prepare them to manage their own resources, as well as discuss relevant financial issues with customers. Representatives will grow their territory business when they can identify opportunities in the changing healthcare marketplace, develop action plans that capitalize on those opportunities, and communicate effectively on project teams.
Chapter Content
Chapter One: Business Planning
- The Business Planning Process
- Customer Focus
- Writing a Business Plan
Chapter Two: Project Management
- Fundamentals of Project Management
- Project Management Tools
- Case Situation
Chapter Three: Fundamentals of Financial Decision Making
- Basic Principles of Accounting
- Budgeting
- Tools for Economic Evaluation
- Case Situation