Challenge Question Series
Beginning March 2009

Question Explanation and Follow-Up

March 30, 2009

Question: The cost of bringing a new drug to market is estimated to be:

Explanation: Due to the lengthy clinical testing required for all pharmaceutical products approved for use in the United States, it has been estimated that the current cost of bringing a new drug to market is about $1.3 billion. Discover more about the value of pharmaceuticals in today’s healthcare environment with our Value of Pharmaceuticals course.

March 23, 2009

Question: What is your primary motivation for continuing your education?

Explanation: As diverse professionals, we are motivated to continue our education for different reasons. But with the rapidly changing healthcare landscape, motivation for life-long learning should be bolstered by the increased demands for effective, valuable rep/physician interactions. Enhanced knowledge and expertise demonstrates professional credibility and increases effectiveness to assure that clinician/representative interactions are valuable, informative, and efficient.