New content and enhanced functionality to expand professional development resources

ROANOKE, VA (June 1, 2009) — As part of CMR Institute’s commitment to provide the most essential  educational resources and comprehensive professional development to pharmaceutical and biotech representatives, CMR Institute has launched a newly redesigned website, www.cmrinstitute.org. CMR Institute’s new website improves access to the latest industry information, while showcasing its thought leadership and newest professional development resources including interactive e-learning modules, courses, certificates, and continuing education programs.

“The marketplace is constantly evolving and presenting new challenges, as well as opportunities,” says Cherie Hicks, CMR Institute’s President and CEO. “Our new website showcases our expanded library of educational resources and provides immediate access to industry information and condensed, on-demand education desired by busy professionals and their employers.”

Significant enhancements to www.cmrinstitute.org include:

• Streamlined ways to access detailed information about professional development resources and services for individuals and corporate trainers.
• Industry thought leadership about educational trends, knowledge needs, and what is important to today’s prescribers.
• Outcome-based descriptions of educational offerings with cross-references to related products to assist in individual professional development and corporate education program planning.
• Detailed information about CMRI’s curriculum, faculty, advanced degree opportunities, and continuing pharmacy education.
• Intuitive navigation and site-wide search functionality.

The redesigned homepage also features enhanced functionality to help CMR Institute interact with and learn more about its visitors, including an option to sign up for email alerts, CMRI news feeds, educational surveys, and weekly polls.  “CMR Institute has always been the leading provider of non-branded and innovative educational solutions,” says Hicks.  “Enhancing our capability to connect with visitors will help further ensure that the education we provide always meets the current needs of professionals in the industry.”

CMR Institute will continue to implement online enhancements to support this collaboration and is working on future functionality including interactive blogs, learning communities, professional networks, and expanded educational resources.

To view the website, and learn more about CMR Institute, visit www.cmrinstitute.org.

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CMR Institute is the leading independent provider of non-branded education for pharmaceutical professionals and has educated more than 150,000 representatives from the nation’s top pharmaceutical companies. Founded in 1966 by physicians in response for a need to increase therapeutic knowledge through scientific education, CMR Institute offers the only nationally recognized certifications for representatives and managers, and its respected programs have defined educational standards.  Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership.  CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare.