National Standards

Situation = Changing Healthcare Landscape

State legislatures, academic medical centers, and healthcare systems are licensing, credentialing, regulating, or limiting representative access to prescribing clinicians.

• Nine states have enacted disclosure, limitations, or code of conduct laws
• 15 are pending as of February 2009
• 41% of offices with 10+ physicians, 31% of health systems owned see no representatives. (SK&A, July 2008)
• YET, 95% of practicing physicians find representative interactions useful when reps are able to:
• Provide information about drug interactions and latest treatments
• Answer questions effectively
• Explain prescription coverage assistance
• Supply samples
  (KRC research, July 2008)
  
  

Solution = Preserve Representative Value

Proactively adopt a nationally recognized certification standard, examination, and continuing education requirements for all medical representatives.

Benefits

• Facilitates clinician/representative interaction.
  Survey: 81% of physicians feel certification would enhance the value of the sales call. (CMR Institute, 2007)
• One national standard. Prevents need for federal legislation or multiple state regulations, costly data tracking of aggregate spending, and complex reporting requirements.
• Publicly establishes credibility and professionalism. Offers clear educational achievement pathways mirroring certification requirements of other medical professionals. Ensures competency, strengthens adherence to ethical business practices.
• Demonstrates proactive industry accountability. Enhances industry image and counters public criticism by implementing self-compliance measures above and beyond existing marketing guidelines.
  
  

Why is CMR Institute involved?

• Not-for-profit 501(c)3 organization founded by physicians.
• Recognized leader in unbranded, unbiased education.
• More than 150,000 students educated and 8,500 graduates certified through our programs.
• Nationally recognized board leadership; professional review of curriculum by American Council on Education and Accreditation Council for Pharmacy Education.

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